Ethan Crossfield 
GameStop is removing the Pro Points earning element from its Pro Membership program, with new points no longer accruing from July 15, 2026 and existing points expiring by August 15. If you’re paying for Pro, this is your reminder to use rewards sooner—and a sign of how GameStop’s broader business shift is reshaping perks.
What’s changing: Pro Points are being retired
GameStop will soon end the points system portion of its Pro Membership program, a benefit described as one of the last elements that feels closely tied to the GameStop brand. For years, Pro members have received monthly perks such as extra trade-in value, exclusive discounts, free shipping, and extended returns—alongside Reward Points.
Those Reward Points worked as a cash-back style benefit: the source indicates Pro Points would effectively return 2% (stated as 20 points per dollar) on qualifying purchases. Over time, that structure could help frequent shoppers accumulate additional games more cheaply.
Now, that points-earning component is ending. While the other Pro perks aren’t described as being removed in the same way, the change still hits the most “stackable” part of the program: the ability to build value purchase after purchase through points.
Who’s affected: deadlines for new members and point holders
GameStop reportedly sent a memo to store employees outlining the timeline. According to the memo, new Pro members will no longer be able to accrue Pro Points starting July 15, 2026.
For existing members, the memo states that points already on the account won’t last indefinitely. Any Pro Points from renewals made before the cutoff will expire on August 15.
Practically, that means Pro members who have points should plan to spend them in-store before August 15 to avoid losing that value. After that date, the points component won’t be something you can earn or retain in the same way.
What comes next: price stays the same, broader retail pressures persist
GameStop Pro still costs $25 per year, but with the points system ending, the membership is effectively getting less beneficial for the same price. The source frames this as especially notable given how GameStop’s identity has been changing for some time—most prominently through the industry’s shift away from physical media.
The source also notes that GameStop has closed hundreds of stores as games moved toward digital options, and that CEO Ryan Cohen has explored growth strategies involving competitors. As part of that effort, eBay reportedly declined a bid from GameStop to purchase the online auction site, rejecting the offer as neither credible nor attractive.
Separately, the membership lineup has already shifted: Game Informer is no longer included, following its shutdown in August 2024 and later reopening under new management. The points removal adds another layer to concerns raised by customers and store staff, particularly in a period where the broader gaming market is becoming more expensive.
The takeaway for members is straightforward: even if other Pro perks remain, the removal of Pro Points changes how value is generated from purchases—and it comes with clear dates for new accrual and point expiration.
What players should know
- Pro Points stop accruing for new Pro members on July 15, 2026.
- Existing Pro Points tied to renewals before the cutoff expire on August 15.
- If you have points, spend them in-store before August 15 to avoid losing value.
- Pro still costs $25 per year, but the points-based value system is being removed.
| Date | Impact on Pro Points |
|---|---|
| July 15, 2026 | New Pro members can no longer accrue Pro Points. |
| August 15, 2026 | Existing Pro Points expire (for renewals made before July 15). |
Expert View
From a customer-value perspective, retiring Pro Points is a clear downgrade to the most growth-friendly perk of the program—especially since the annual Pro price is staying the same. The change also fits a larger pattern: GameStop’s physical footprint has shrunk as gaming went digital, and the company is still searching for a sustainable model. For frequent shoppers, the best move is time-sensitive—use points before they expire—while everyone else should treat the membership as offering fewer “compounding” benefits than it used to.
