Ethan Crossfield 
Themed hardware has become an important part of how major game launches reach beyond the software itself, giving fans a way to represent a franchise between play sessions. Microsoft is leaning into that approach for Gears of War: E-Day with two limited-edition Xbox controllers. Pre-orders are now open for the standard limited edition model, while a separate Xbox Design Lab version is scheduled to arrive later.
A Crimson Omen Design With a Premium Price
The main Gears of War: E-Day controller is built around the series' recognizable Crimson Omen emblem. Three-dimensional red cracks surround the logo, creating a glowing, battle-worn appearance across the black shell. The ABXY buttons are blacked out, while red triggers, a transparent D-pad, and a red Xbox button keep the color scheme consistent.
A metallic silver COG tag is placed on the battery door, adding another visual reference to the Gears universe. Microsoft lists the controller at $89.99. Although an earlier leak reportedly used the name “Storm King,” that label does not appear in Microsoft's official presentation of the product.
The Design Lab Edition Takes a Different Direction
The second controller is aimed at players who want more control over the final look. Its artwork comes from heavy metal artist Luke Preece and uses a gray, ash-like palette rather than the red-and-black styling of the standard limited edition model.
A large skull dominates the center, with a red Xbox button positioned in its forehead. Crossed Lancers sit behind it, and additional skulls extend toward the handles. The ABXY buttons are white by default, but the Design Lab version allows customization of the buttons, triggers, and D-pad. Buyers will also be able to add a personalized engraving and custom grips.
Release Timing Gives Fans a Short Head Start
Pre-orders for the non-customizable limited edition controller begin on August 12. The Design Lab version is expected to become available on September 30, the same date the main controller is released. That places both accessories roughly one week ahead of Gears of War: E-Day, which launches on October 6.
The controllers are also scheduled to be displayed at Gamescom 2026, where the Xbox booth will feature a playable campaign demo. According to VGChartz, a matching 8BitDo charging dock is also planned, although the source does not provide its price or release date. For players preparing for the game's multiplayer content or its prequel campaign, the accessories offer an early way to mark the launch.
Key points
- Pre-orders for the $89.99 limited edition Xbox controller open on August 12.
- The standard controller features red cracks, a Crimson Omen logo, and a silver COG tag.
- The Luke Preece-designed Xbox Design Lab version arrives on September 30.
- Gears of War: E-Day launches on October 6, with a Gamescom 2026 demo planned.
Gears of War: E-Day controller lineup
| Model | Availability | Notable features |
|---|---|---|
| Limited Edition Xbox controller | Pre-orders August 12; releases September 30 | $89.99; red cracks, Crimson Omen logo, silver COG tag |
| Xbox Design Lab controller | Available September 30 | Luke Preece artwork; customizable buttons, triggers, D-pad, engraving, and grips |
Expert View
The reveal reinforces Gears of War's long association with distinctive Xbox hardware, while also giving Microsoft two ways to serve its audience: a fixed design for collectors and a customizable option for players who want personal ownership over the look. The timing is particularly effective because both controllers arrive before E-Day, turning launch anticipation into an accessory market opportunity without relying on unconfirmed game details.
