Hasbro Reveals Legend of Zelda Heroes of Hyrule Action Figures

If you’re deciding whether to spend on new Zelda collectibles, Hasbro has now confirmed its first Heroes of Hyrule action-figure lineup—and it’s centered on Tears of the Kingdom. Here’s what was revealed, what’s included, and when preorders begin.

What’s new: the Heroes of Hyrule lineup is officially revealed

Hasbro has officially unveiled its first wave of new Legend of Zelda action figures under the Heroes of Hyrule banner. The reveal was made as part of Comic-Con, with coverage noted by IGN.

The important detail for fans: these figures are based on their in-game representations from Breath of the Wild and Tears of the Kingdom—not from the upcoming live-action Legend of Zelda movie. The line is built around a 6-inch scale for Link and Zelda, while Ganondorf is presented at a taller size within the same collection.

This comes after Hasbro’s collaboration was previously teased, leading some fans to speculate about which Zelda era the figures would follow. The final confirmation points to Tears of the Kingdom as the key theme for this initial set.

Who’s affected: collectors get three characters with accessory-packed builds

The first Heroes of Hyrule figures include three characters: Ganondorf, Princess Zelda, and Link. Each figure is described as featuring the kind of articulation expected from a high-end Hasbro release, and each also includes accessories tailored to the character’s gear.

According to the reveal, the accessory lists are:
– Ganondorf: Gloom Sword, scabbard, and an interchangeable right hand.
– Zelda: a decayed Master Sword plus an interchangeable right hand.
– Link: Hylian Shield, an interchangeable Zonai Power Hand, and the Master Sword.

Retail pricing is set at $27.99 for both Link and Zelda, while Ganondorf is priced higher at $42.99. Hasbro Pulse is also the preorder destination, with the full collection rolling out in Spring 2027.

What comes next: preorder timing and future figure plans

All three figures are scheduled to release in Spring 2027. Preorders open on Hasbro Pulse at 5 pm PT / 8 pm ET on July 22, with separate listings for Link, Zelda, and Ganondorf.

Hasbro also indicates that this is not the only part of the partnership. The exact scope of the Hasbro x Nintendo collaboration isn’t fully detailed yet, but the expectation is that more information about additional figures tied to the line will arrive later this year or in early 2027—before these initial models ship.

For Zelda fans tracking game news as well as merch, the timing may also influence what gets attention next, especially given ongoing interest in other major Zelda releases.

Why it matters

  • The first Hasbro Zelda action figures are confirmed as Heroes of Hyrule, with Link and Zelda at a 6-inch scale and Ganondorf taller within the same line.
  • The lineup is based on Breath of the Wild and Tears of the Kingdom game designs, not the upcoming live-action movie.
  • Each figure is accessory-rich, including character-specific weapons and swap-in hands.
  • Preorders start July 22 on Hasbro Pulse (5 pm PT / 8 pm ET), with all three releasing in Spring 2027.

Confirmed first wave details

Figure Scale/size note Accessories included Retail price Release window
Link 6-inch scale Hylian Shield, interchangeable Zonai Power Hand, Master Sword $27.99 Spring 2027
Princess Zelda 6-inch scale Decayed Master Sword, interchangeable right hand $27.99 Spring 2027
Ganondorf Taller than Link/Zelda in the same collection Gloom Sword, scabbard, interchangeable right hand $42.99 Spring 2027

Expert View

This reveal is a clear win for fans who want game-accurate collectibles tied to Tears of the Kingdom, especially since Hasbro explicitly distances the designs from the live-action movie. The accessory lists and articulation expectations make the set feel built for display and posing, but the real test will be how the final sculpts and paintwork land—something collectors typically only fully judge once units arrive.