LEGO Announces Five Avengers: Doomsday Sets Worth Over $300

LEGO used the final day of San Diego Comic-Con 2026 to officially pull back the curtain on five new Avengers: Doomsday sets—an announced wave with a combined MSRP above $300. For collectors and Marvel fans, the timing matters because it locks in what’s coming before the film’s December 18, 2026 theater debut, while also confirming how LEGO is balancing entry-level builds with display-grade models.

What happened at SDCC 2026

LEGO announced a five-set Marvel tie-in collection inspired by Avengers: Doomsday on July 26, the last day of SDCC 2026. The lineup spans multiple price tiers and includes both play-first options and collector-focused displays. Overall, LEGO positioned the wave as a holiday-season-ready product drop, following months of reporting about its 2026 Marvel plans.

As is often the case with major LEGO launches, the sets largely leaked ahead of the official reveal. Insiders had already outlined the product numbers, pricing, and piece counts before SDCC 2026, and the final announcement matched that earlier information.

The newly revealed range includes: 40880 Marvel Avengers: Doomsday Heroes & Villain (a four-pack of BrickHeadz figures) starting the lineup; Doctor Doom Bust (#76345) at $49.99; the Avengers: Doomsday Quinjet (#76347) at $59.99; and Epic Battle: Doomsday Showdown (#76348) also at $59.99. At the top end, 76352 Avengers: Doomsday New Avengers Tower is priced at $109.99.

In combined MSRP terms, the SDCC 2026 wave totals $319.95.

Why it matters for collectors and Marvel fans

The standout theme is LEGO’s split between approachable builds and adult display appeal. The highest-priced model, 76352 Avengers: Doomsday New Avengers Tower, is described as a large set with a reception area, control room, function room, laboratory, and a rooftop launch pad. It also includes a hidden side panel showing a detention cell, and it supports the LEGO Builder app’s Build Together mode.

At the same time, the collection doesn’t ignore character collectors. 40880 Marvel Avengers: Doomsday Heroes & Villain is a BrickHeadz four-pack, while the $49.99 Doctor Doom Bust focuses on a single iconic villain in a display-forward format.

The vehicle and mech-style builds add another layer. The $59.99 Quinjet (#76347) is built with opening top and rear panels, an accessible interior, and stud shooters, paired with minifigures including Cyclops, Captain America, The Thing, and Doctor Doom. The other $59.99 option—Epic Battle: Doomsday Showdown (#76348)—centers on a large articulated Sentinel that can be reconfigured with an alternate head and an extra arm, and it comes with Nightcrawler, Mystique, Magneto, Doctor Doom, and Mr. Fantastic.

LEGO also provided enough detail to compare value by piece count: Doomsday Showdown includes 846 pieces versus 433 pieces for the Quinjet, which works out to about 7.1 cents per piece for the Sentinel set. LEGO’s own breakdown notes that piece-based comparisons can’t fully capture differences in minifigures or specialized vehicle/mech complexity, but it still gives fans a useful baseline.

What to watch next: release timing and the film tie-in

LEGO’s announced sets are scheduled to hit retailers before Avengers: Doomsday opens in theaters on December 18, 2026. The Doctor Doom Bust (#76345) arrives first on September 1, while the remaining four sets are set for October 4.

That staggered window is worth watching for two reasons. First, it gives collectors a relatively early Doom centerpiece before the full wave lands. Second, it places the biggest-ticket builds—especially the New Avengers Tower—squarely ahead of the movie’s release, which should influence how quickly fans start building, displaying, and sharing their collections online.

With the film tie-in now fully mapped to specific LEGO SKUs and dates, the next wave of community attention will likely focus on how the tower’s rooms and hidden detention feature translate into real display value, and whether the Sentinel’s articulation delivers the kind of “pose and reconfigure” appeal LEGO is signaling in the product description.

Practical takeaways for fans

• If you want the earliest drop, watch for the Doctor Doom Bust (#76345) on September 1.
• Plan your purchases around the October 4 arrival for the rest of the wave, including the New Avengers Tower.
• For display collectors, the New Avengers Tower’s multi-room layout and hidden detention cell are the key features to assess.
• If you prefer vehicles with access points, the Quinjet’s opening top/rear panels and stud shooters are the headline details.
• For value-per-piece hunters, the Sentinel-focused Doomsday Showdown has a much higher piece count than the Quinjet at the same $59.99 price.

LEGO Avengers: Doomsday sets revealed at SDCC 2026

Expert View

This SDCC reveal feels engineered for two overlapping audiences: the broader Marvel crowd that wants an easy entry point (BrickHeadz and a Doom bust) and the adult collector segment that expects something “standout” on a shelf. By pairing detailed play features—like the Quinjet’s accessible interior—with a tower that includes room-by-room structure and a hidden scene element, LEGO is signaling that Avengers: Doomsday won’t just be a movie tie-in, but a full-on display lineup. For the LEGO community, the fact that the wave was already leaked doesn’t weaken the impact; it just shifts the conversation from “what’s coming” to “which set is actually worth the shelf space once it’s in hand.”