Ethan Crossfield 
LEGO’s early 2027 release calendar is beginning to take shape, with rumored products emerging across several themes. The latest report focuses on LEGO Friends, identifying 13 sets that could arrive in January 2027 and potentially open the theme’s 15th anniversary year.
A 13-Set Friends Wave Is Reportedly Planned
Reliable LEGO leaker Unibricks reportedly shared the names and prices of 13 unannounced LEGO Friends sets in late August 2026. The alleged assortment covers a broad range of sizes, beginning with two models priced at $9.99 and reaching the $99.99 42719 Heartlake City Shopping Mall. The $74.99 42728 Heartlake City Art & Design School is the other major set identified in the report.
The rumored lineup would have a combined suggested retail price of $489.87. Three sets are reportedly priced at $19.99, while only two products in the wave are said to cost more than $60. However, the leak does not include piece counts, images, or age recommendations, so the prices cannot yet reveal how substantial each model may be.
Animals, Sweets, and Heartlake City Define the Lineup
The reported names point to a particularly playful assortment. Animal-focused products allegedly include Baby Panda Playground, Bunny Spring Picnic, Pet Care & Play Center, and Dog Fashion Show. Food-themed builds are represented by Yummy Donut Truck, Birthday Party Cupcake, and Heartlake City Chocolate & Candy Store.
Celebrations also appear to be a major focus, with Friendship Party Bus and Birthday Pajama Party joining the cupcake set. Several products are tied directly to Heartlake City, including the shopping mall, art and design school, pet care center, and candy store. Taken together, the names suggest a mix of small activity sets and larger locations designed to expand everyday storytelling within the Friends setting.
The Timing Could Coincide With Friends’ 15th Anniversary
LEGO launched Friends in 2012, meaning 2027 will mark the theme’s 15th anniversary. The company previously recognized the 10th anniversary with the Friendship Tree House set, numbered 42652, alongside seven other Friends releases in January 2022.
There is no current evidence that the 13 newly reported products are anniversary-specific models. Their timing would nevertheless make the wave notable, particularly if LEGO chooses to support the milestone with additional reveals or promotional activity. For now, the anniversary connection remains context rather than confirmation of a special product strategy.
A December 2026 Reveal Would Follow Recent Precedent
If the January 2027 release window is accurate, LEGO could officially present the collection in December 2026. The main January Friends waves for 2024 and 2026 were revealed around December 2 of the previous year, while the 2025 lineup appeared on LEGO’s online store on December 11, 2024, according to cached site data reviewed by GameRant.
Unibricks has not indicated whether any of the rumored sets will receive pre-orders. LEGO commonly limits pre-orders to more expensive products, so these Friends models could instead receive advance store listings or become available without a pre-purchase period. Until LEGO makes an announcement, both the lineup and launch timing should be treated as unconfirmed.
Key points
- Thirteen LEGO Friends sets are reportedly planned for January 2027.
- The alleged prices range from $9.99 to $99.99, with a combined total of $489.87.
- Animal, food, party, shopping, and Heartlake City themes dominate the reported names.
- A December 2026 reveal would align with recent January Friends releases.
Expert View
This leak suggests LEGO Friends may begin 2027 with a wide, accessible wave rather than relying on a single anniversary centerpiece. The mix of low-cost character-driven builds and larger Heartlake City destinations could give different types of fans several entry points into the theme. Still, the absence of images and specifications leaves the most important questions unanswered, including how much new play value the sets offer and whether LEGO will connect them directly to the 15th anniversary.
