Ethan Crossfield 
Readers following GTA 6 do not need to treat WWE’s Vice City trademark application as a legal threat to Rockstar’s game. WWE has applied to use the name for wrestling-related entertainment, while GTA 6 is preparing for its largest reveal yet. The overlap is notable because WWE’s Lola Vice is closely associated with Miami, the real-world inspiration for the game’s fictional Vice City.
What changed with WWE’s Vice City filing?
As of August 4, WWE’s application to the United States Patent and Trademark Office was still pending review. The filing covers wrestling exhibitions, performances by a professional wrestler, sports-entertainment information, fan-club activities, newsletters, blogs, and related online services. It does not attempt to claim Vice City as a general term or control how Rockstar depicts its fictional setting. The filing is therefore tied to wrestling and live or broadcast entertainment rather than video game development.
Why Lola Vice is central to the story
The timing has created an obvious connection with GTA 6. WWE’s NXT star Lola Vice is billed from Miami, Florida—the real city commonly linked to Vice City—and the phrase is already associated with her presentation. WWE is expected to move her to the main roster and give her a push, although it remains unclear whether she would join Raw or SmackDown. Her real name is Valerie Loureda, and the trademark appears more likely to support that character identity than to interfere with Rockstar’s branding.
What comes next for GTA 6 and the trademark?
Take-Two Interactive and Rockstar Games have confirmed an extended look at GTA 6 for August 27, with the presentation coming to Netflix. It is expected to provide the clearest look yet at the game and its Vice City setting, while broader marketing is likely to build toward the game’s November release. WWE’s application could remain a minor branding development, and its eventual approval is not guaranteed while the USPTO review is pending. The corporate connection makes the coincidence even more amusing: Take-Two owns both Rockstar and 2K Games, the publisher of WWE 2K.
What players should know
- WWE has applied to use Vice City for wrestling and sports-entertainment services.
- The USPTO application was pending review as of August 4.
- The filing does not cover GTA 6, video games, or ownership of the fictional setting.
- Lola Vice’s Miami billing helps explain the name’s relevance to WWE.
- GTA 6’s extended look is scheduled for Netflix on August 27.
Expert View
This looks more like parallel branding than a genuine conflict. WWE can use Vice City in a wrestling context while Rockstar continues using it for GTA 6’s fictional Miami-inspired location. The filing may benefit Lola Vice during a high-profile period for the game, but the name alone is unlikely to determine her popularity. Her own performances and WWE’s creative plans will matter far more.
